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User Guide
Learn smart link routing and conversion tracking — step by step, with real examples. No technical background needed.
Links & Routing Rules
What smart links are, how to create them, and how routing rules work. Send visitors to different pages based on their country, device, browser, OS, time of day, or day of the week. Includes A/B testing and click limits.
Read the guide →Conversion Tracking
Track what visitors do after clicking your link — registrations, purchases, leads. Install the JavaScript snippet once, fire custom events, and view results broken down by link, routing rule, and A/B variant.
Read the guide →What you'll learn
Links & Routing Rules
- Creating a smart link with a custom slug
- Adding routing rules by country, device, browser, OS
- Routing by time of day and day of week
- How rule priority works
- What the fallback URL does
- A/B testing across multiple destinations
- Click limits and link expiration
Conversion Tracking
- How the tracking pixel and JS snippet work
- Installing the snippet on your page
- Firing custom events (registration, purchase, lead)
- Viewing conversion data per link
- Viewing data per routing rule
- Comparing A/B variant performance